Archive for the ‘Real Estate Marketing’ Category

And all the men and women merely players? Well, yes…as far as Williams Shakespeare’s Jaques (As You Like It) is concerned. But that’s not really what I’m talking about. With the advent of home staging, the mind-boggling array of television shows about buying houses, flipping houses, decorating houses, staging houses, rehabbing houses, etc., etc., ad [...]

I came upon this a bit late, but there is a somewhat angry battle being waged with words online between popular FSBO site Forsalebyowner.com and the National Association of Realtors, Realtor.com and, generally, a bunch of individual Realtors. It started with a press release and this November 12 post from the Forsalebyowner.com blog. The next [...]

Since the advent of the multiple list (MLS), real estate sales and marketing had remained largely unchanged for many years. There have been some twists and wrinkles along the way, and most of them have been borne from the Internet boom and the inherent shrinking of geographical boundaries and distances that is created by the [...]